Driverless Cars are coming, but to really capture the social, economic and environmental benefits they promise, we need to have fewer cars on the road. For this to be true, we need to see a shift to mass-scale ridesharing sufficient to shift consumers away from owning their own vehicles.
My presentation is designed to argue this position, define Social Ridesharing as a service, and show how such a service could be brought to market.
I believe the critical success factors for Social Ridesharing are the extent to which the ridesharing experience can be personalised for the consumer, the experience during the ride and the way the service is priced to encourage early take-up.
Enjoy the presentation and let me know your thoughts!